tesa

Brief

To secure dedicated and constant tesa editorials in selected trade and professional publications across the entire product range.

Response

On-going media campaign across adhesive and key vertical sector press (automotive, print, construction, engineering, electronics, logistics) comprising:
• Product range/development press releases and case studies
• Technical articles
• Research projects
• Industry opinion pieces

Result

Exposure in print and digital media has grown year-on-year, with over 33,000 column centimetres of coverage achieved across the company’s Industrial, Consumer and Trade markets - valued at £1,733,000.