With a strong reputation amongst hobbyists and DIY enthusiasts, Araldite® needed a new consumer website to help visitors select the right adhesive for them by using the purpose-built product selector and downloadable product information sheets, as well as including usage ideas for DIY enthusiast, for example step-by-step.
The site was developed in a multi-language format with dynamic switching of content based on browser language detection with user selection of language as an option. As well as news and information, it features an online 'product selector' which allows users to find the best glue for their application. The social space integrates with the Araldite® Facebook and Twitter pages as well as allowing the content and comments to be integrated with Facebook, with 'like' and sharing functionality built in.
Since its launch in 2012 the site can boast:
• Almost 500,000 unique users
• 2.5million page views
• 226 countries have visited the site
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